19
11
2010
Today’s customer relationship management (CRM) software is more than a step up from the computerized rolodexes of the ’80s. Through a series of technological innovations,
CRM has become one of the fastest growing segments of ERP software. AMI-Partners, a technology research firm, reports continuous growth for
CRM in the next year, particularly in the area of SaaS (Software-as-a-Service) deployments.
How will this industry continue to expand and evolve in the future? We may be able to glean insights by looking at the historical trends of the market. Software Advice, a free online resource for software buyers, has developed an interactive timeline that illustrates the history of the CRM software industry. The timeline highlights major innovations, acquisitions and game-changers that have brought the industry to its present state. CRM market analyst, Lauren Carlson, has developed the timeline through research and consultations with industry thought leaders. She identifies 18 key dates throughout the history of CRM software, but she is hoping to expand it for more comprehensive coverage. This is where you come in. If there are important dates or events that you feel should be added, feel free to contact her by email:
lauren@softwareadvice.com.
Posted in Step To Call Center Blog|
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12
08
2010
Customer Relationship Management or CRM is a widely implemented and broadly recognized strategy that is used for nurturing and managing any company’s interactions with its clients, customers, and its new prospective clients. In this time of technology and automation, CRM strategy’s helps businesses by using technology to organize, synchronize and automate business relationships, and the principle sales activities, and also helps in aiding them in technical support and customer service. In simple words it is another effective kind of database marketing that has become a popular business strategy which puts together all the departments that deal with clients directly.
When someone uses a CRM strategy like the Act or Salesforce.com or either when any of its SAP databases are implemented, the technology and processes work in total sync in order to increase the profitability of the business and reduce their operational costs. Business can now see the different touch points that its employees are using to communicate with their clients and customers with the help of the dashboard. This tool also helps them to view the purchases that their team has made and in what frequency so as to gauge up and cross selling. A good businessman is one who is able to use any of the CRM strategies to improve the quality of service, increase loyalty base and thereby retain their customers.
SaaS or Software as a Service is a CRM strategy that is used to integrate different kinds of solutions and deliver in a better manner, this will be able to enhance the companies to serve, target, engage and retain their customers in a better manner in today’s times of competition. These systems can be used all over the world wherever there is access to internet and is able to help people view all the latest information about the happenings in the company as long as they have the company’s user id and passwords though.
With the help of CRM strategy businesses are able to nurture healthy interactions with their customers and clients, and also any new prospective clients based on the information that they are able to get by using a database based on relationship. In today’s competitive times where organizations are constantly fighting to eat a small piece of the cake, it is more than important for a business to think of new forward thinking ideas and strategies to be able to survive competition.
Posted in Management Tips|
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