Today’s customer relationship management

Today’s customer relationship management (CRM) software is more than a step up from the computerized rolodexes of the ’80s. Through a series of technological innovations, CRM has become one of the fastest growing segments of ERP software. AMI-Partners, a technology research firm, reports continuous growth for CRM in the next year, particularly in the area of SaaS (Software-as-a-Service) deployments.
How will this industry continue to expand and evolve in the future? We may be able to glean insights by looking at the historical trends of the market. Software Advice, a free online resource for software buyers, has developed an interactive timeline that illustrates the history of the CRM software industry. The timeline highlights major innovations, acquisitions and game-changers that have brought the industry to its present state. CRM market analyst, Lauren Carlson, has developed the timeline through research and consultations with industry thought leaders. She identifies 18 key dates throughout the history of CRM software, but she is hoping to expand it for more comprehensive coverage. This is where you come in. If there are important dates or events that you feel should be added, feel free to contact her by email: lauren@softwareadvice.com.
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